Mibro, a prominent international smartwatch brand under ZhenShi Technology (Shenzhen) Co., Ltd, is excited to announce its new partnership with HERE Technologies. This collaboration aims to enhance the safety features of Mibro’s kids’ smartwatches, reflecting the company’s commitment to ensuring child safety and connectivity while providing peace of mind to parents.
A Growing Market for Kids’ Smartwatches
The children’s smartwatch market is experiencing substantial growth, driven by the increasing adoption of wearable technology and heightened parental concerns about child safety. Mibro’s upcoming kids’ watch phone, set to launch in the EMEA region and Southeast Asia, will be equipped with an innovative 7-system positioning capability. This state-of-the-art feature ensures accurate tracking of children’s locations and provides real-time updates on their movements, underscoring Mibro’s dedication to child safety and advanced technology.
Innovative Location Tracking Features
The cutting-edge positioning technology in Mibro’s kids’ watch phones is powered by HERE Location Services. Through this collaboration, Mibro leverages the HERE Network Positioning application programming interface (API) to obtain precise geo-location data. This data is processed by the HERE Reverse Geocoder API, which translates the location information into specific addresses. These updates are seamlessly sent to parents via the Mibro Kids mobile app, allowing them to track their children’s real-time locations and review historical data for up to 90 days. This feature is especially valuable in areas where traditional GPS signals might be weak or unavailable.
In addition, the Mibro Kids mobile app incorporates the HERE SDK Explore, which enhances user experience by providing smooth and efficient map interactions. This functionality empowers parents to monitor their children’s safety with greater ease and confidence.
Mibro’s Commitment to Safety and Innovation
Ian Ying, Vice President of ZhenShi Information Technology Company, highlighted the significance of this partnership, stating, “At Mibro, ensuring the safety and connectivity of children is our foremost priority. Integrating HERE’s advanced location services into our kids’ smartwatches is a significant step forward in our mission to provide high-quality wearable technology globally. We are excited about the innovations this partnership brings and the positive impact it will have on our users.”
Sammie Xi, Director and Head of Business for Greater China at HERE Technologies, expressed enthusiasm for the collaboration, saying, “We are delighted to partner with Mibro to enhance the safety and user experience of their kids’ smartwatches. Our location intelligence solutions are designed to support Mibro as they launch new smartwatch models for a global audience. This partnership not only reflects our commitment to advancing technology but also aligns with our goal of making everyday life safer and more connected.”
Collaboration Benefits
This collaboration between Mibro and HERE Technologies represents a significant advancement in child safety technology. The integration of advanced location tracking features into Mibro’s kids’ smartwatches will provide parents with enhanced security and peace of mind. As Mibro continues to innovate in the wearable technology space, this partnership sets a new standard for child safety in the digital age.
The upcoming release of the Mibro kids’ watch phone is expected to make a notable impact in the smartwatch market, offering parents cutting-edge tools to ensure their children’s well-being while reinforcing Mibro’s position as a leader in wearable technology.