A Glamorous Parisian Affair
International model and actress Berite Labelle recently stole the spotlight in Paris during the exclusive pre-launch of her highly anticipated perfume brand, Blone Haute Parfumerie. Held in an exclusive private room at the iconic Ritz Paris, the event was a sophisticated affair, drawing some of the most influential names in the French fashion and entertainment industries.
Floral Elegance at the Ritz
The venue itself was transformed into a floral wonderland, with exquisite arrangements that paid tribute to the natural raw materials integral to the creation of the perfumes. Each element of the evening reflected Berite’s commitment to luxury, elegance, and attention to detail. Guests were welcomed into a space filled with the delicate scents of flowers, setting the tone for an unforgettable experience.
Signature Floral Cocktail by Ritz’s Bar Manager
A highlight of the event was the collaboration between Berite and Romain de Courcy, the Ritz’s esteemed bar manager. Together, they crafted a signature cocktail infused with floral notes, aligning with the theme of the evening and adding a unique touch to the celebration. The cocktail quickly became a favourite, with guests praising its delicate flavours and creative presentation.
Celebrating Friendship, Elegance, and Innovation
The atmosphere at the Ritz was one of camaraderie, celebration, and excitement, with music provided by the popular duo Doppelgänger. As the evening progressed, guests had the opportunity to engage with Berite about her vision for Blone Haute Parfumerie. The international model shared insights into the brand’s future, her passion for perfume creation, and her journey into the world of haute perfumery.
Exclusive Guests at the Pre-Launch Event
Among the exclusive guests attending the event were some of France’s top influencers, celebrities, and key figures from the fashion industry, including Raphael Say, Dani Maya, Antoine Goretti, Sonia Gleis, Emmanuel Foures, Barbara Thome Pires, Karl Bradle from Aedes de Venustas, and Ricardo P Lloyd. The evening was an intimate yet high-profile affair, as these esteemed personalities gathered to learn more about Berite’s exciting new venture. Although the details of Blone Haute Parfumerie remain largely under wraps, it was clear that the brand is poised to make a significant impact in the world of luxury fragrances.
Blone’s Official Launch in Los Angeles
In the coming months, Blone will be officially launched to the public in Los Angeles, marking the beginning of what is expected to be a highly successful perfume line. Berite’s ability to blend her international modelling career with her entrepreneurial spirit positions her perfectly to bring Blone to life in the competitive fragrance industry.
Berite Labelle’s Growing Influence in Fashion
Berite Labelle’s rise in the fashion world has been nothing short of extraordinary. In 2024, she was chosen by the prestigious French fashion house Balmain to represent their global campaign for the 50th anniversary of their haircare line. Her role in this campaign further solidified her place as a leading figure in both fashion and beauty. Additionally, Berite’s recent appearances on the covers of major magazines, including her role as the new face of Balmain Hair Couture and Akris, have only added to her growing reputation.
A Global Citizen with a Unique Perspective
Born in Tiraspol, Moldova, Berite has lived in multiple countries, making her a truly global citizen. Having spent time in Bosnia, Germany, and Switzerland, she is fluent in several languages, including Russian, French, and English, with practical knowledge of Spanish, Italian, and Arabic. Her diverse background and international experiences have shaped her unique perspective on beauty and luxury.
Blone Haute Parfumerie: A New Standard in Luxury Fragrance
Blone Haute Parfumerie is poised to be a key player in the world of high-end fragrances, combining Berite Labelle’s impeccable taste and her understanding of global markets. With her keen eye for quality and her ability to collaborate with the best in the business, Blone is set to redefine luxury in the perfume industry.
The Future of Blone
The pre-launch event at the Ritz Paris was just the beginning of Berite Labelle’s exciting new chapter. As she continues to expand her career, her brand Blone promises to become a new standard for luxury in the world of haute perfumerie.