Marking a Quarter-Century of Travel Innovation
Go City, the global leader in attraction passes with a 60% market share, is thrilled to commemorate the 25th anniversary of The London Pass®, its pioneering product. To celebrate, Go City is launching a special ‘Back to ’99’ campaign, offering a limited number of passes at their original 1999 prices. Travellers can now enjoy access to London’s top attractions starting at just £22 for adults and £14 for children aged 5–15.
The promotion celebrates Go City’s legacy of revolutionising the way tourists experience cities around the world. The one-day sweepstakes allows winners to purchase passes at these retro prices, making sightseeing both accessible and affordable for a new generation of explorers.
Pioneering Travel Experiences Since 1999
The London Pass® has been an iconic product in the travel industry for 25 years, providing access to over 95 attractions, tours, and experiences. Its success lies in simplifying travel, enabling visitors to discover London’s history, culture, and entertainment with a single purchase.
Jon Owen, CEO of Go City, expressed his pride in the company’s journey, stating: “For 25 years, we have partnered with the world’s top attractions to provide travellers with exceptional value and convenience. This milestone is a testament to our commitment to innovation and to meeting the needs of modern explorers.”
Innovative Features That Define Go City
Go City has consistently stayed ahead of the curve, offering technological advancements to enhance the traveller experience. It launched the first dedicated website for attraction passes and later introduced a mobile app, which has amassed over 1.7 million iOS downloads since 2019.
The company’s latest innovation, GoBot, a generative AI assistant launched in 2024, resolves 60% of customer inquiries instantly. Supporting seven languages, it exemplifies Go City’s dedication to customer-centric solutions.
Iconic Attractions, Timeless Appeal
The London Pass® offers entry to some of the city’s most beloved attractions, from the Tower of London to Westminster Abbey. It also includes original partners from 1999, such as Kew Gardens, Kensington Palace, and Hampton Court Palace. This diverse lineup ensures that The London Pass® remains a timeless companion for exploring the capital.
‘Back to ’99’ Sweepstakes Details
The sweepstakes offers one-day passes for £22 (adults) and £14 (children), with multi-day options also available:
- £39 for adults and £24 for children (two-day pass)
- £49 for adults and £30 for children (three-day pass)
Participants can enter until 11:59 p.m. ET on November 21, 2024. Winners will be randomly selected and provided with promo codes to purchase up to two passes at these nostalgic prices.
A Legacy of Excellence
Over the past 25 years, Go City has partnered with more than 1,500 attractions globally, welcoming millions of travellers. Its commitment to innovation has redefined city tourism, making sightseeing more convenient and cost-effective.
Join the Celebration
This unique opportunity invites travellers to rediscover London at 1999 prices. Don’t miss out.