Making Science (BME Growth: MAKS), a leading technology consultancy specialising in digital marketing and e-commerce solutions, has announced the launch of RAISING, a cutting-edge division aimed at transforming marketing strategies through the power of artificial intelligence. By merging the company’s in-depth business expertise with advanced data science, RAISING will provide brands with AI-driven solutions to enhance their marketing efforts. This innovative venture seeks to leverage predictive, generative, and automated AI technologies, driving growth and optimisation across the entire marketing funnel.
AI-Powered Tools to Transform Marketing Campaigns
RAISING introduces a suite of revolutionary AI-driven tools that combine the latest advancements in technology with strategic marketing insights. One of the division’s flagship offerings is ad-machina, an advanced generative AI technology that automates the creation and real-time activation of personalised ads across multiple platforms. This solution has proven highly effective, achieving up to 30% more conversions compared to traditional marketing approaches. The technology dynamically adjusts text, images, or video content based on detailed market and user data, enabling campaigns to adapt quickly to evolving trends. Brands such as Banco Santander and MediaMarkt have already integrated ad-machina into their marketing strategies, benefitting from its capacity to optimise ads at scale, ensuring greater engagement and profitability.
Another major component of RAISING is Gauss AI, which harnesses AI to predict user behaviour and optimise media planning, attribution, and measurement strategies. By identifying the most relevant interactions with potential customers, Gauss AI allows companies to fine-tune their campaigns for maximum effectiveness. Additionally, Trust Generative AI is a versatile tool designed to streamline content creation processes for various sectors, including marketing, SEO, and human resources. This solution automates internal and external workflows while ensuring regulatory compliance and retaining human control over content generation, making it an invaluable asset for brands seeking efficient, scalable solutions.
Commitment to Technological Innovation
The introduction of RAISING marks a significant milestone in Making Science’s ongoing mission to be at the forefront of technological innovation within the digital marketing industry. José Antonio Martínez Aguilar, founder and CEO of Making Science, commented, “With RAISING, we’re reinforcing our commitment to driving digital transformation through AI and providing businesses with the tools they need to stay competitive in a rapidly evolving market. Our goal is to help clients not only improve their results but also discover new opportunities through smart, data-driven marketing strategies.”
Strategic Investment for Future Growth
Alongside the launch of RAISING, Making Science unveiled a €10 million capital boost for its subsidiary, Making Science Marketing & AdTech. This investment, made in collaboration with the SOPEF II Fund (Spain Oman Private Equity Fund), managed by MCH, will enable the company to continue expanding its reach and accelerate growth. The funds will be used to scale RAISING’s AI technologies, expand its team of data scientists, and increase its global footprint, ensuring clients worldwide benefit from the latest advancements in AI-powered marketing.
A Game-Changer in Digital Marketing
The launch of RAISING strengthens Making Science’s position as a leader in the field of AI-driven marketing solutions. As the industry becomes more competitive and complex, the need for advanced technologies that optimise results and improve marketing efficiency has never been greater. RAISING is set to revolutionise the marketing landscape by offering clients a suite of AI-powered solutions that are not only effective but also scalable, enabling businesses to stay ahead of the curve.
Conclusion
The introduction of RAISING is a major leap forward for Making Science and marks a defining moment for the digital marketing industry. By empowering brands with state-of-the-art AI tools, RAISING will help companies drive smarter, more efficient campaigns, leading to greater engagement and ROI. With the support of ad-machina, Gauss AI, and Trust Generative AI, RAISING is poised to redefine how marketing strategies are executed in the modern, data-driven era.