Bluewater, the globally acclaimed innovator in water purification and beverage solutions, has achieved a major breakthrough in brand recognition across the UAE and Middle East. This follows their remarkable engagement at the Dubai World of Coffee trade show in early February, where they unveiled cutting-edge products and a sustainability-driven mission.
Elevating the Coffee Industry with Bluewater’s Café Station
Bluewater’s stand at the trade show proved to be a game-changer, with its flagship Café Station taking centre stage. Recently named a 2024 ‘Best Buy’ by The Caterer magazine, the Café Station impressed visitors as the next evolution in coffee solutions. Its advanced water purification technology captivated coffee professionals, UAE businesses, and media from across the globe, resulting in exceptional foot traffic to Bluewater’s booth.
Industry professionals shared positive feedback about the product, confirming Bluewater’s emerging leadership in providing premium water solutions for specialty coffee shops, Horeca establishments, and consumers in the region.
Partnership with NIA Amplifies Bluewater’s UAE Presence
Bluewater’s partnership with local UAE distributor, NIA, played a pivotal role in enhancing the brand’s presence at the trade show. NIA CEO Kamran Khan expressed his excitement about the growing recognition of Bluewater’s solutions, saying: “We are excited by the overwhelming response to Bluewater’s offerings. Our participation in World of Coffee Dubai has firmly cemented Bluewater’s position as a leader in sustainable water purification, marking a new chapter in our shared goal to deliver clean water across the region.”
Demonstrating Sustainability with Free Water Dispensers
Beyond the show booth, Bluewater also showcased its commitment to sustainability by placing state-of-the-art water dispensers at strategic locations throughout the venue. The City Station, featuring two large 55-inch digital signage screens, offered thousands of visitors free purified drinking water, encouraging them to refill reusable bottles and reduce single-use plastic waste. This initiative highlighted Bluewater’s role in promoting sustainable hydration practices and further bolstered its green credentials.
Joining Forces with Dubai Can for a Sustainable Future
Bluewater’s sustainability efforts reached new heights with their affiliation with the Dubai Can initiative, launched by the Crown Prince of Dubai. Dubai Can seeks to reduce single-use plastic waste and promote refillable water bottles throughout the city. Now listed as a supplier on the Dubai Can website, Bluewater is proud to be a key contributor to this transformative cause.
Kamran Khan of NIA shared his enthusiasm for the partnership, stating: “Being invited to join Dubai Can as an exclusive supplier for water filtration systems speaks volumes about the quality and sustainability of Bluewater products. Together, we aim to significantly reduce plastic waste across Dubai.”
Bluewater’s CEO Champions Refill Culture in Dubai
Bengt Rittri, Bluewater’s Founder and CEO, who was recently named a top 2025 ecopreneur by Sublime magazine, praised the Dubai Can initiative. “We are honoured to support this vital sustainability movement, which advocates for a refill culture and reduces plastic waste. Our mission aligns with the goals of Dubai Can, and we are committed to providing safe, great-tasting drinking water while promoting eco-conscious consumerism.”
Expanding Reach Across the Region
With its outstanding success at the World of Coffee trade show and growing presence in the UAE and Middle East, Bluewater is primed to continue its leadership in the region’s shift towards sustainable, high-quality water solutions. The brand’s dedication to innovation, environmental responsibility, and consumer health remains at the heart of its future plans.