A groundbreaking reality show that merges culture, talent, and entertainment to shape Vietnam’s creative future.
Aligning with Vietnam’s vision for cultural and creative industry growth, Anh Trai Vuot Ngan Chong Gai, the local adaptation of Call Me By Fire, is reshaping the country’s entertainment scene. Produced by YeaH1 Group, the show has become Vietnam Television’s highest-rated programme of 2024, with its performances dominating YouTube’s trending charts. This success marks a pivotal moment in Vietnam’s ambition to build a globally recognised entertainment industry that embraces innovation, nurtures talent, and meets international standards.
A Reality Music Show That Transforms Society
Adapted from MangoTV’s hit format, “Anh Trai Vuot Ngan Chong Gai” brings together 33 influential male figures over 30, spanning music, dance, film, sports, and photography. More than just a reality competition, the show has evolved into a cultural and social movement, inspiring audiences while redefining Vietnam’s entertainment industry.
The programme breathes new life into traditional Vietnamese art forms such as Cheo and Cai Luong, making them accessible to diverse audiences. It has rekindled multi-generational family engagement, reminiscent of the Golden Era of Television, while also drawing in Vietnamese audiences worldwide.
Beyond entertainment, the show has had a tangible social impact. One particularly moving performance raised awareness and funds for over 100 life-saving heart surgeries, proving that the power of storytelling and music can extend far beyond the screen.
Setting New Standards for Vietnam’s Entertainment Industry
“Anh Trai Vuot Ngan Chong Gai” is a milestone for Vietnam’s entertainment sector, demonstrating high-quality production, staging, and lighting that rival international standards. The show has also sparked a new wave of music fandom, reigniting passion for Vietnamese artists among younger audiences.
With record-breaking ratings and an unprecedented sweep of national awards, the programme has earned widespread recognition from industry experts and audiences alike. Even Vietnam’s Prime Minister has acknowledged its cultural value, reinforcing the government’s commitment to developing the nation’s creative industry sustainably.
Cultural Influence and Economic Impact
The show’s success extends beyond television, making a significant impact on Vietnam’s live entertainment scene. Within just 90 minutes of ticket sales, concerts sold out across four nights, with an estimated 140,000 fans in attendance setting a new industry record.
This success has not only boosted Vietnam’s entertainment economy but also created a ripple effect in related sectors, including tourism, advertising, and fan-led initiatives such as charity fundraisers and artist-honouring social projects.
Adding to this momentum, on March 22, 2025, the show’s fans will attempt to set a Guinness World Record for the Largest Gathering of People Wearing Traditional Vietnamese Clothing. This milestone highlights the programme’s cultural preservation efforts and national pride.
A Cinematic Tribute to a Cultural Phenomenon
To further solidify its impact, the show will be immortalised in a feature-length documentary titled “Anh Trai Vuot Ngan Chong Gai – The Movie.” This cinematic project will capture raw, emotional moments behind the scenes, showcasing the dedication of the production team and the 33 esteemed participants.
As Vietnam continues to invest in a thriving entertainment industry, “Anh Trai Vuot Ngan Chong Gai” serves as a powerful example of how strategic vision, artistic excellence, and cultural preservation can elevate the nation’s global influence.