Considering the competitive marketplace nowadays, it is imperative to keep a visible brand presence if you want to ensure long-lasting success for your business. It is not a philosophy behind it, just planning, staying consistent, and leveraging multiple channels. This article explores the best strategies for increasing brand recognition, so if you’re interested in learning more about how you can do this, you should take a look.
Create a logo
If you ever thought of a logo as an optional aesthetic enhancer, you should probably continue reading to see why it can be a pivotal factor for brand recognition. As your logo tells the story of your brand and is the first thing people notice, it must be chosen carefully. The logo is the visual representation of your business, so it matters almost as much as the name; it is what makes the brand stand out from the large number of competitors. Think well before deciding what colour palette you want to use for your logo because that is how you settle your identity and how customers perceive you.
Starting with the basics, the human brain has the ability to process images 60.000 quicker than text, so the first thing your customers will remember about your brand is your logo. When people encounter your logo several times, eventually it creates a sense of familiarity that makes your brand trustworthy. Imagine you want to buy something and go to a crowded marketplace, what are you going to check first between a well-known logo and an unfamiliar one?
Make sure your company’s logo is everywhere: Product packaging, business cards, company website, social media, business vehicles, and advertisements. With the right logo design you can evoke emotion and tap into people’s subconscious, and that will make them remember, choose and share your brand over any other competitor.
Build partnerships
Building partnerships has always been a powerful instrument for increasing brand visibility, as it establishes credibility and trust, reaches a wider audience, and fosters innovation and creativity. There are several types of brand partnerships, but we are going to discuss about the most common types:
Co-Branding Partnerships: Two or more brands join forces to develop a product or a service, and if they both have a strong reputation, they attract a lot of attention. It is a powerful tool that is used even by the most successful companies: BMW and Louis Vitton, Nike and Apple.
Influencer Partnerships: Choosing an influencer that aligns with your brand’s value is a highly effective way to raise the reach of your brand, as they are respected, trusted, and appreciated by a large number of followers. Send them samples of your products such as printed t shirts, or unexpected advent calendars, and let them do what they know best: Post, post, post!
Affiliate Partnerships: Indeed, affiliates must earn a commission for promoting your brand, but most of the time that happens just when a sale is completed, so you can work with multiple affiliates simultaneously, as it is a powerful way to expand your reach.
Invest in Digital Marketing
In an era when almost everyone has a smartphone and holds it in their hands 24/7, we can say digital marketing is one of the best ways to increase your brand visibility. It is hard to find something that works better or faster than this, so let’s take a look at the following tips:
Invest in good SEO: Research, Analysis, and Selection. SEO is a cost-effective marketing tool, as having a well-optimized website generates organic traffic. Constantly check Google Analytics to stay up to date on user behavior, preferences, and demographics. To increase your reach and audience, you must identify the terms people tend to choose when looking for something your website might have. No matter how well-written your content is, if no one is searching with the keywords, phrases, and terms you use, you can not climb the ladder. If you want to have Google on your side, your content must be relevant, because this is the only way your website stands a good chance to achieve high visibility.
Be active on socials: Considering the impact of TikTok, X, and Instagram, you must connect with your audience on a personal level, and the best way to do that is to humanize your brand by creating valuable, informative, and entertaining content. Also, you need to make your audience feel like they matter and are listened to. Be open to responding to their comments and questions, go live, and create content that encourages interaction. For example, they are more likely to share your website with other friends or maybe even on social media, if you include in their orders handwritten notes, stickers, personalised lighters, or pens.
Reward clients
Loyalty schemes are another method you can use if you want to stay in the game for a long time. You can make your customers feel valued by rewarding their loyalty with discount vouchers or great offers. Let’s see what are the most common types of strategies you can implement in your rewarding program.
Referral Rewards: This can be called a word-of-mouth marketing strategy where everybody wins. Your company acquires new customers and enhances trust, and customers benefit from the type of prize you want your referral to have. The incentives must be appealing and valuable for the referrer and the new customer, otherwise no one is going to make the effort.
Prize draw: Establish some entry requirements such as following, sharing, and tagging, then find out what your audience wants the most and make it the grand prize. June and November are considered the best times to launch such contests due to the season changes and holiday periods.
Points/Vouchers: Most brands work on points and discount voucher systems, as it is a classic method that ensures wide visibility and loyal members.
Final Thoughts
If you want to stay authentic, recognizable, and consistently present in your audience’s mind, we hope you can use the straightforward yet powerful methods listed above and make the most of it. Good luck!