Momentum ITSMA, a leading growth consultancy and pioneer in Account-Based Marketing (ABM), has appointed Meta Karagianni as its new Chief Consulting Officer. This announcement comes on the heels of a year marked by significant double-digit growth across the firm’s strategic clients, demonstrating its ongoing success in the highly competitive market.
Accelerating Growth Through Account-Based Marketing
Momentum ITSMA’s consulting, research, content, and learning services have become crucial for businesses aiming to secure, retain, and grow high-value accounts. The company’s expertise in designing, enabling, and executing high-performance marketing strategies and ABM programs has cemented its position as a trusted partner. By offering tailored solutions that address the unique challenges of modern marketing, Momentum ITSMA helps businesses drive sustainable growth and stand out from their competitors.
Meta Karagianni Brings Extensive Experience
Karagianni joins the team with over two decades of experience in marketing and business strategy. Prior to joining Momentum ITSMA, she led the CMO Advisory Service at Forrester, where she focused on helping companies optimise their marketing functions. Before Forrester’s acquisition, Karagianni played a key leadership role at SiriusDecisions, overseeing the B2B Services and Analyst teams. She also held senior leadership positions at the Corporate Executive Board (now part of Gartner), where she contributed to the development of cutting-edge business strategies.
Enhancing Momentum ITSMA’s Leadership
With Karagianni’s appointment, Momentum ITSMA strengthens its leadership position as the preferred partner for marketing leaders looking to achieve profitable growth. The firm’s ability to integrate Account-Based Marketing principles into broader client-centric strategies is helping businesses across industries outperform their competitors and build lasting relationships with their key accounts.
Karagianni’s Vision for Future Growth
I have personally witnessed the power of client-focused strategies in accelerating B2B growth and reshaping marketing approaches. It’s clear that how organisations engage with their key accounts will be a defining factor in their success. I’m thrilled to be part of Momentum ITSMA and look forward to supporting our clients in realising their growth objectives,” said Karagianni.
Addressing Changing Client Needs
Alisha Lyndon, CEO of Momentum ITSMA, noted that organisations must evolve to treat their key accounts as strategic partners. “Our research indicates that 45% of enterprise accounts are moving away from their current providers in pursuit of fresh and innovative solutions.” To succeed in this environment, companies must engage with their accounts on a deeper level. Marketing can no longer view accounts as mere transactions; instead, businesses need to treat them as long-term partners.”
Momentum ITSMA’s Global Reach
Currently, Momentum ITSMA works with over 100 clients globally, delivering comprehensive marketing leadership advisory services and consulting solutions. The firm’s expertise in embedding Account-Based Marketing principles across marketing functions is helping organisations develop robust, client-centric capabilities.
Momentum ITSMA is also leveraging the power of generative AI to drive significant innovation for its clients. The firm’s AI-powered solutions are transforming existing ABM programs by enhancing personalisation and creating more efficient, impactful marketing campaigns. This technological advancement is crucial for enabling clients to maintain a competitive edge in the market.