Everton Football Club has selected SmartFrame Technologies as its official partner for photography and image-streaming distribution. This partnership marks a significant upgrade in how Everton will showcase and manage its imagery, promising a more engaging and interactive experience for supporters.
New Partnership with SmartFrame
Everton’s new partnership with SmartFrame Technologies is set to transform the club’s online image management and distribution standards. By integrating SmartFrame’s innovative technology, Everton can better display high-quality images of matches, events, and memorable moments. This collaboration allows the club to maintain ownership of its official images and all associated copyrights.
Enhanced Image Control and Distribution
Ownership and Exclusive Distribution
Under the new arrangement, Everton will retain full control over its official imagery. The club’s in-house photography team, alongside Action Press International and renowned photographer Bob Martin, will use SmartFrame’s advanced image-streaming platform. This ensures that Everton’s images are managed and distributed with the highest quality and efficiency.
Interactive Features and Technology
SmartFrame’s technology enhances the online image experience with several key features:
- Full-Screen Viewing: Allows users to view images in high resolution.
- Hyper Zoom Technology: Provides detailed close-ups of images.
- Protection Against Theft: Ensures the security of Everton’s visual content.
These features not only enrich the user experience but also offer crucial protection against image theft and misuse.
Revenue and Commercial Opportunities
Ad Tech Integration
In addition to improving image quality, SmartFrame’s platform includes an ad tech solution that provides opportunities for occasional advertising and sponsorship placements within images. This feature is expected to generate additional revenue for Everton while connecting advertisers with new global audiences.
Strategic Benefits for Everton
Expanding Audience Reach
Scott McLeod, Head of Engagement and Communications at Everton, commented on the benefits of the partnership: “Images are vital to our online communication strategy, whether they inform, entertain, or help fans relive key moments. With SmartFrame’s technology, we gain greater control over how our content is used and presented, reaching new audiences while engaging existing fans in innovative ways.”
Commitment to Ethical and Transparent Image Management
SmartFrame’s Vision
Rob Sewell, CEO and Co-Founder of SmartFrame Technologies, expressed enthusiasm for the collaboration: “We are thrilled that Everton has chosen to adopt our technology. This agreement signifies a major step in transforming the way images are published and monetised online. We are committed to building an image ecosystem grounded in ethics and transparency, and we look forward to working with Everton to achieve these goals.”
Forward-Thinking Approach
Everton’s adoption of SmartFrame’s technology represents a forward-thinking approach to image management and distribution. The new system will not only improve how images are showcased but also provide valuable commercial benefits, positioning Everton at the forefront of digital image innovation. Everton plans to expand its use of SmartFrame’s technology to include more dynamic and interactive content features.
The club is exploring ways to integrate real-time match updates and live event coverage into the image-streaming platform, which will further enhance fan engagement. Additionally, SmartFrame’s technology is anticipated to support Everton’s digital marketing strategies by enabling more targeted and personalised content delivery. This innovation aims to create a more immersive experience for fans, keeping them connected to the club’s activities and milestones in real-time. As Everton continues to innovate its digital presence, this partnership with SmartFrame is expected to set a new standard for sports imagery and online fan interaction.
By leveraging SmartFrame’s advanced solutions, Everton is set to enhance its visual content strategy, offering supporters a richer and more interactive experience while exploring new revenue streams.
