At the annual Tech World innovation event, Lenovo announced its groundbreaking partnership with FIFA, becoming the Official FIFA Technology Partner for the 2026 and 2027 tournaments. This agreement, which includes the FIFA World Cup 2026™ in Canada, Mexico, and the United States, and the FIFA Women’s World Cup 2027™ in Brazil, marks a major milestone in Lenovo’s global expansion, positioning the brand at the heart of the world’s most popular sport.
With this partnership, Lenovo will be leveraging its cutting-edge technology to enhance fan engagement, improve data processing, and power global broadcasts. As an official technology partner, Lenovo will be responsible for integrating its advanced AI-powered products, iconic ThinkPad laptops, Motorola mobile phones, and servers into the infrastructure of both tournaments. The deal promises to make football more accessible and interactive, providing immersive experiences for fans both in-stadium and at home.
Enhancing Football through Innovative Technology
Lenovo’s suite of technology will play a crucial role in transforming how the world experiences football. By integrating its AI-driven solutions, the brand aims to elevate the fan experience by providing enhanced analytics, interactive fan engagement, and more dynamic broadcasting. Stadiums and global broadcasts will be equipped with Lenovo’s latest technology, allowing for faster data processing and delivering more engaging, real-time experiences to audiences around the world.
As football evolves, the integration of advanced technology has become a key factor in creating unforgettable experiences for fans. Lenovo’s state-of-the-art devices will streamline the flow of data, ensuring that every moment of the game is captured and enhanced for global audiences. The use of AI, in particular, will power advanced analytics and allow for deeper insights into the game, from player performance to fan behaviour.
A Commitment to Innovation and Global Growth
Lenovo’s partnership with FIFA underscores the brand’s commitment to driving innovation in global sports. Chairman and CEO Yuanqing Yang expressed the company’s excitement about the collaboration, stating: “As one of the world’s leading technology companies, we’re delighted to partner with the world’s most global and popular sport. Lenovo will be driving the technological infrastructure behind some of the world’s biggest sporting and entertainment events, attracting a global audience, with more countries involved and an extraordinary demand for data processing and innovation.
Yang further emphasized how Lenovo’s technology would enhance the football experience, stating: “We are honoured to support FIFA’s mission of using technology to elevate the sport and improve the fan experience globally. Our state-of-the-art technology and AI innovations will play a pivotal role in the upcoming tournaments, showcasing the transformative capabilities of smarter technology to a global audience.”
FIFA’s Vision for the Future of Football
FIFA President Gianni Infantino also expressed his enthusiasm for the partnership, noting that technology plays an increasingly important role in the development of the game. He said: “At FIFA, we are committed to growing the game globally and making football accessible for all. We are excited to welcome Lenovo to our journey and work together to implement technologies, innovations, and programmes that help spread our sport. With Lenovo as a partner, we can continue evolving the game, creating unparalleled and unforgettable fan experiences.”
Infantino went on to emphasise the power of data and technology in reaching fans on a deeper level, saying: “Data and technology combined help us to know fans better, and We will leverage it to craft unique and memorable fan experiences at the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027.
A Pioneering Partnership for Football’s Future
The partnership between Lenovo and FIFA marks a new era in the relationship between sports and technology. Lenovo’s legacy of supporting global sporting events with its innovative products will now extend to the FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™. As both tournaments approach, the brand’s advanced solutions will help to bring fans closer to the action, create new opportunities for engagement, and continue to shape the future of football in the digital age.