Legacy Compass has today launched a crowdfunding campaign to support its mission of transforming end-of-life planning into a streamlined, personalised, and supportive experience. As an innovative “Legacy-Tech” start-up, Legacy Compass aims to alleviate the complexities surrounding end-of-life planning through a unique digital platform that combines storytelling, practical guidance, and supportive tools. The campaign, backed by institutions such as The National Innovation Centre for Ageing, UnLtd – the Foundation for Social Entrepreneurs, and the University of Birmingham, seeks to raise £25,000 to fund its initial UK launch.
In the UK, the cost of dying currently averages £9,650, with families needing to make around 95 key decisions during emotionally challenging times. Legacy Compass’s platform aims to simplify these experiences by facilitating open discussions about loss and providing personalised support. This campaign offers early supporters exclusive rewards, including access to Legacy Compass’s tools, thoughtful conversation cards for legacy planning, and workshops on storytelling and end-of-life preparation.
Unique Benefits for Crowdfunding Supporters
Campaign supporters will receive:
- Early Platform Access: Be among the first to experience the tools and personalised support Legacy Compass offers.
- Conversation Cards: Prompt meaningful discussions around life, values, and final wishes.
- Workshops: Participate in legacy and storytelling workshops to strengthen family connections and honour life histories.
To support the campaign, funders can visit: Kickstarter Campaign
Leadership and Vision for a Supportive End-of-Life Experience
Natalia Pazzaglia, Founder and CEO of Legacy Compass, explained, “Our mission is to empower individuals to transform loss into a meaningful experience. By focusing on end-of-life planning as a time for reflection, we envision a society where loss is openly discussed, stories are preserved, and legacy planning is approached thoughtfully. Our platform provides the guidance needed to navigate this sensitive time with ease and support.”
In a statement, Valeria Leonardi, Chief Strategy Officer at the National Innovation Centre for Ageing, noted, “Legacy Compass takes an innovative approach to end-of-life planning, merging emotional support with practical administrative assistance. With evolving societal discussions on end-of-life issues, Legacy Compass offers a timely and compassionate solution to this complex area.”
Professor Karen Elliott of the University of Birmingham, an expert in digital transformation and a member of the Prime Minister’s Champion Group (PMCG) for Dementia, highlighted the impact of the platform: Legacy Compass holds great promise for encouraging open, insightful discussions around end-of-life planning. By incorporating data insights and tailored prompts, this platform can turn a challenging process into an opportunity for thoughtful preparation.”
Simplifying End-of-Life Planning with Technology and Empathy
Legacy Compass’s platform features a personalised step-by-step approach that guides users through practical, conversational, and emotional prompts. This user data helps create tailored administrative plans, connects users to supportive communities, and recommends trusted professionals for additional support. Legacy Compass’s approach to data-driven legacy planning aims to foster peace of mind and alleviate the burdens commonly associated with end-of-life arrangements.
Giuseppe de Maso Gentile, Technology Transfer Manager at the National Institute for the Care of the Elderly (INRCA), observed, “Legacy Compass’s integration of British financial planning elements with legacy-focused technology represents a groundbreaking approach to end-of-life planning. We’re eager to see how this innovation supports our research on healthy ageing.”
Debbie Young, Director of Creating Conversations CIC, a leading organisation in facilitating conversations about death, said, “We are thrilled to see a start-up like Legacy Compass providing new tools to empower individuals to discuss and prepare for end-of-life decisions. Legacy Compass is addressing a crucial need to reduce the stresses surrounding final wishes and legacy planning.”
A Community of Supporters and Partners
Legacy Compass’s crowdfunding campaign is supported by:
- The National Innovation Centre for Ageing
- University of Birmingham
- The National Institute for the Care of the Elderly
- Prime Minister’s Champion Group for Dementia
- Creating Conversations CIC
- UnLtd, the Foundation for Social Entrepreneurs
Legacy Compass invites you to support this initiative to redefine end-of-life planning, offering a thoughtful platform to navigate loss with clarity and compassion. Early supporters will benefit from exclusive access to conversation tools and workshops designed to foster open dialogues and meaningful connections, simplifying the journey of end-of-life preparation.