TOM FORD is proud to introduce the Bois Pacifique fragrance, a new addition to its Signature Collection, starring the acclaimed actor John David Washington. This new campaign encapsulates the vitality, freedom, and fearless self-expression that define TOM FORD, highlighting both the actor’s journey and the essence of the fragrance itself.
John David Washington: A Journey of Artistic Growth and Fearless Expression
John David Washington is a SAG and Golden Globe-nominated actor whose career has unfolded in remarkable ways. Known for his exceptional dedication and passion for his craft, Washington has carved out a narrative of perseverance and self-discovery. After initially pursuing a career in football, he transitioned to acting—a passion he had long desired to follow but had previously denied himself. This bold pivot marked the beginning of his impressive career.
Washington’s breakthrough came in HBO’s hit series “Ballers” in 2015, but it was his role in Spike Lee’s Academy Award-winning film “BlacKkKlansman” that solidified him as a major Hollywood talent. The film not only garnered acclaim but earned him Golden Globe, SAG, and NAACP Image Award nominations. His career continued to soar with standout performances in Christopher Nolan’s “Tenet,” Sam Levinson’s “Malcolm & Marie,” and David O. Russell’s “Amsterdam,” showcasing his versatility as an actor.
As a creative force in Hollywood, Washington is also involved in stage productions. His powerful portrayal in the Netflix film adaptation of August Wilson’s “The Piano Lesson” follows his role in the celebrated 2022 Broadway revival. Washington’s diverse career, spanning film and theatre, positions him as an actor at the forefront of a new era in Hollywood one that embraces depth, artistry, and authenticity.
The Artistic Vision Behind the Campaign: A Cinematic Journey
The Bois Pacifique fragrance campaign captures Washington’s transformative journey, creating a visual experience that blends his personal evolution with the fragrance’s embodiment of nature’s freedom. Directed by renowned photographer David Sims, the cinematic vignette showcases Washington as a writer in search of creative freedom.
Set against the grandeur of Big Sur in Northern California, the campaign immerses Washington in the breathtaking beauty of nature. The visuals highlight his journey toward self-discovery, with Washington drawn to the awe-inspiring light and transcendence found in the ancient redwoods. The journey reflects the fragrance itself an exploration of vitality, creative freedom, and a deep connection to nature.
Launching on January 21, 2025, the campaign captures not only Washington’s passion for his craft but also his alignment with the core values of TOM FORD. The images and video tell a story of a man in pursuit of peace, beauty, and authenticity—qualities that also define the essence of Bois Pacifique.
Bois Pacifique: A Fragrance Inspired by the Majestic Elements of Nature
Bois Pacifique, set to launch in January 2025, draws inspiration from nature’s infinite freedom. A woody, spicy fragrance, Bois Pacifique combines notes of sandalwood, cedar, and oakwood, creating an earthy foundation that evokes the deep-rooted power of nature. These elements are complemented by the essence of cardamom, brilliant akigalawood™, and aromatic turmeric, adding a radiant sensuality to the fragrance that mirrors nature’s enduring beauty.
This creation celebrates the majestic elements of the earth, encapsulating the profound sense of freedom that can only be found in nature’s untouched grandeur. Bois Pacifique is more than a fragrance; it is a journey—a journey that aligns with Washington’s artistic expression and the ethos of TOM FORD’s Signature Collection.