MandM, the online retailer renowned for offering discounted fashion, sports, and outdoor brands, has launched its inaugural series of live shopping events on Facebook and Instagram in partnership with Sprii.
Engaging Live Event Experience
Earlier this month, the retailer hosted its first live event on both platforms, allowing users to join a live stream directly from the MandM headquarters. During this event, viewers were able to purchase a selection of MandM’s best-selling coats and jackets for both men and women straight from the live stream.
Innovative Technology by Sprii
This innovative session was powered by Sprii, a tech platform that facilitates live shopping experiences for retailers. The platform enables retailers to sell directly to consumers via smartphones or desktops, allowing customers to enter shop codes in the comments section during live broadcasts. At the MandM event, viewers could also pose questions and participate in competitions in real time.
Excitement from MandM Leadership
Tom Goode, Customer and Ecommerce Director at MandM, expressed enthusiasm about the launch, stating, “We’re excited to have introduced our first live shopping event in collaboration with Sprii. This new format brings the energy and excitement of MandM directly to our customers’ homes, creating an engaging and interactive experience. Not only did our viewers get to explore fantastic deals on men’s and women’s jackets and coats, but they also had the opportunity to ask questions and make purchases in real time.”
Successful Engagement with Customers
The event proved to be a success, with thousands of customers tuning in and engaging through comments and purchases. Goode remarked, “It’s evident that our audience connects well with live shopping. We look forward to continuing these events and providing even more ways for our customers to connect with the MandM brand.”
Collaboration with Sprii
Macdara Duncan, International Director at Sprii, shared similar sentiments, saying, “We’re thrilled to collaborate with MandM on their first live shopping event. This format provides a distinctive and interactive opportunity for brands to engage directly with their customers. The combination of interactive shopping and exclusive deals truly resonated with viewers. We’re confident that as more people experience this innovative format, audience engagement will continue to grow.”
Sprii’s Expanding Influence
Founded in Denmark, Sprii has rapidly expanded its reach and now organises live shopping events for over 2,500 businesses across various sectors. The platform has collaborated with notable brands such as Nivea, Flying Tiger, and the Danish national football team, establishing itself as a leader in the live shopping industry.
Future of Live Shopping at MandM
As MandM continues to innovate and adapt to the evolving retail landscape, this interactive live shopping experience is set to enhance customer engagement and drive sales. By embracing this trend, MandM is not only providing customers with a unique shopping experience but also setting a benchmark for future retail events in the digital age. This initiative highlights the growing significance of live shopping as a powerful tool for brands to connect with their audiences and deliver unparalleled shopping experiences.