Unveiling What Young Brits Really Want
AliExpress, the global online marketplace, is marking its 15th anniversary with major discounts and exclusive insights into the shopping habits of young Brits. Running from 17th – 26th March, the anniversary shopping event offers up to 80% off a vast range of products across homeware, consumer electronics, and sportswear.
Over the past 15 years, AliExpress has built a deep understanding of UK consumer preferences, tracking the evolution of trends and the most sought-after products. Now, the platform is lifting the lid on what Gen Z and young millennial shoppers love in 2025.
What’s Trending in 2025? AliExpress Reveals Top Picks
AliExpress data highlights the most popular shopping categories for UK buyers, including kitchen gadgets, lighting, beauty accessories, home storage, and textiles. Emerging categories like sports & entertainment and home & garden reveal a rising interest in fitness, outdoor activities, and home improvement. Additionally, UK shoppers are turning to AliExpress for pet care products, with growing demand for smart pet interactive toys, pet beds, and accessories.
Trending Products to Watch
AliExpress has spotlighted some of the most exciting and unique finds for 2025, proving that British shoppers have a keen eye for both innovation and quirky essentials:
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Dipping Sauce Bowls: Fun and practical, these colourful sauce bowls add a playful twist to snacking.
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Bone China Hand Brewed Coffee Cup & Saucer Set: A sleek, sculptural coffee cup designed to enhance the morning ritual.
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Bluetooth Finger Bot: A smart home gadget that automates switches and buttons with a tap on your phone.
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The Monsters Have A Seat Series: Labubu Vinyl Plush Doll: A collector’s favourite, with searches for Labubu increasing by 73% in the past year.
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Cherry Shaped Toilet Brush: A viral hit, this quirky cleaning tool adds a playful touch to bathroom essentials.
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Film Projector: The Magcubic HY300 Pro, with 4K support and Android 11, turns any space into a mini home cinema.
Shopping with Influencers & Exclusive Discounts
To make finding the perfect products even easier, AliExpress has partnered with nearly 100 British influencers to create curated shopping lists. This initiative allows shoppers to unlock prizes, discounts, and shopping credits, featuring collaborations with TV personalities like Rebecca Vieira and Kerry Katona.
Bonnie Zhao, General Manager at AliExpress UK, commented: “Our 15th Anniversary is a celebration of both AliExpress and our customers. We strive to support their interests, and this event is about giving them more ways to save while enjoying free shipping and returns.”
Giving Back: AliExpress Plants 10,000 Trees in the UK
As part of its commitment to sustainability, AliExpress is funding the planting of 10,000 trees in collaboration with Veritree. These trees will be planted from April 2025 in the North East Community Forest, further supporting local environmental efforts.
With deep discounts, exclusive influencer collaborations, and a commitment to sustainability, AliExpress’ 15th anniversary is shaping up to be one of the biggest shopping events of the year.